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We have all heard how important it is to make a great first impression, and the same holds true for creating life-long clients. Years ago I started sending my female celebrity clients flowers on or before my shoot with them. The flowers would have a small card attached with their name on the front saying "here's to a great shoot", or if I shot them more than once it would read, "here's to another amazing shoot"..... and would follow with a personal message depending on the subject. Twenty years later I still send flowers and my clients leave with them all the time.
The process of winning your subjects over and getting great images starts long before you have them in front of your camera. It is the small things you do that make a difference and help seal a connection, and in photography it is often about the connection with your subject in one way or the other. Whenever I tell the story of giving flowers I always get the question "what do you give your male celebrity subjects"? Well I don't give men flowers to men, but I do talk with them to build a bond before the shoot. I talk about sports, or what types of exercise they do in the gym, or travel, etc. The bottom line is not about giving any specific thing, but more in making a connection with your subjects before you point a camera in their face. You want to break down the wall and start the communication so when your photographing them they feel comfortable. For more tips on shooting your subjects check out the Youtube link, Ten Ways to Photograph Women.